Amanda Poirier
CASE STUDY
ROLE · End-to-End Product Design TIMELINE · 6 months TEAM · Marketing, Developers, Me
REDESIGNED PRODUCT DETAIL PAGE
CONTEXT
A catalog built for complexity
Molex sells through a large, structured product catalog with thousands of options, and internal stakeholders flagged that conversion on product pages was low. I owned this project end to end over roughly six months, working closely with the marketing team and developers on the Molex team to take it from research through to a live redesign.
THE PROBLEM
Finding wasn’t the same as choosing
The catalog’s navigation and product pages reflected how Molex organized its internal categories, not how customers actually thought about the parts they needed. With that many options on the table, customers weren’t struggling to find products so much as struggling to trust that they’d found the right one. Product pages were dense with technical detail but light on the signals people actually needed to compare options and commit. The result was users falling back on trial and error, or leaving the page altogether to look elsewhere for a clearer answer.
Customers didn’t need more technical detail. They needed clearer signals to compare options and feel confident in a choice.
THE PROCESS
Designing from customers’ mental models
I led the research and synthesis myself, working directly through how users navigated, searched, and filtered within the catalog, and where that behavior broke down against the page’s actual structure. That included analyzing how people interpreted labeling and system structure against their own mental models, rather than the categorization Molex had built the site around.
RESEARCH & SYNTHESIS ARTIFACT
Making comparison visible
From there, I worked closely with marketing and the developers on the Molex team to translate what I was seeing into changes on the product detail page: simplifying dense technical content down to what actually supported a decision, and building in clearer signals for comparing options side by side, rather than expecting users to hold that comparison in their head.
PRODUCT DETAIL COMPARISON
Working through the gap
This project didn’t include formal usability testing, which meant I was validating direction through close collaboration with marketing and engineering rather than structured sessions with users. That’s a real gap compared to how I’d normally want to work, and it’s something I’d build into the process if I ran this again.
Research & Synthesis
Collaborative Design
Live Redesign
OUTCOME
Confidence became the measure
Feedback after launch centered on confidence and ease of comparison — the exact gap stakeholders had initially identified.
Feedback after launch was strong, and it came from both directions: customers and internal stakeholders alike said the redesigned page made it noticeably easier to compare items and feel confident in a choice. That lines up directly with the original problem. Stakeholders had flagged low conversion because people weren’t confident enough to act, and the qualitative feedback afterward centered on exactly that: confidence and ease of comparison, not just findability.